Agile Web Development

Agile Web Development that Works

First, and foremost, agile web development is not a specific process, action, or exercise. it’s a mindset -- an attitude with which a project is delivered. The agile methodology puts customer first, enabling development teams to work collaboratively and readily respond to change, and to deliver the best possible product.

Being agile means focused on delivering streamlined projects, not wasting time documenting every meticulous detail of a product. Instead of documentations, development teams begin working almost immediately on delivering small incremental products. These incremental products enable customers and design teams to perform frequent sanity checks, making sure they are not spending an inordinate amount of time (and money) on features that deliver little to no value.

Begin agile, enable teams to deliver the most value; in less time and with the least amount of headaches.

Flexibility and Agility meets Web Design

Developers across the world breathed a sigh of relief when Jesse James Garrett and Steve Krug first introduced us to their usability/user-centered design books in 2002. Not because they were new and innovative, but because they articulated the subject so well, even nontech-savvy individuals could digest the material.

Using the agile approach, designers, and developers are able to eliminate up to 80% of the prep-work allowing us to pass on that savings to you.

The agile development approach differs significantly from the traditional waterfall approach in that the scope of work, and subsequently all requirements, is not clearly defined up from. This methodology enables developers to:
• Product visible results quickly
• Create proof-of-concepts (POC) and prototypes rapidly
• Get feedback from clients and target audience in order to guide future development
• Test different types of functionality and user experiences for best results
• Limit the risk and investment
• Start using the product as soon as possible
• Quickly iterate and evolve the product based on demonstrated user needs

In short, agile enables organizations to be lean.

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Our Approach

Lean Startup is a movement growing in the high-tech industry, that is focused on the needs-driven development approach. With agile development, is very much a needs-driven approach in that we start off with 2 of 3 of the most important needs, define them, build them, test them, deploy them, and get feedback on them before moving onto the next set of needs. This approach ensures time, resources and capital are focused on delivering the most value.

Agile development emphasizes customer collaboration over contract negotiations.

Agile development works on a pure time and materials basis, and because we do not have all of the requirements up front, it is often difficult to estimate the entire project cost in advance. For this reason, we are completely transparent with our clients, sharing our successes and failures.

With the traditional waterfall approach, you typically spend days specifying requirements, then days defining the user acceptance test plan, then weeks developing the code, then days designing the user interface, then weeks testing the code, and then days debugging the code, etc. By the time a finished product is delivered, you are often running out of cash and because end users were not consulted or able to provide feedback along the way, the finished product is obsolete or fails to meet the customer’s needs.

Agile development, on the other hand, performs these tasks in parallel. With agile we plan, analyze, design, develop, document, and test simultaneously and iteratively. And, we invite user groups to steer development by being part of the process.

Combining Lean and Agile

With agile, we deliver products early and often by demonstrating working software and getting acceptance along the way. We document as we go, we train as we go, we deliver as we go, and we request feedback as we go. We use cross-functional teams, including designers, developers, usability specialists, business analysts, quality assurance professionals, and team leaders to create a strong fabric of skills and abilities.

Agile framework avoids excessive documentation and requirements specifications up front, instead, we prefer to specify and analyze only enough details to plan the next 2-3 week development sprint, while keeping the ultimate road map and wish in mind.

A common misunderstanding about agile is that we don’t document or plan when in fact we tend to invest more time and resource planning and documenting, but only because the plans and product are constantly evolving. We are always revisiting and revising the plan based on the continuous feedback we get from our client and the end users.

Being agile means providing a flexible process that anticipates and embraces change, allowing the team to adapt to evolving requirements and unexpected developments or priorities.

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Cost Breakdown

Simple respnsive design

3 to 7 pages
Planning: $45 - $90
UI & Visual Design: $90 – $180
Development: $180 - $540
Page Copy: $0 - $800
Testing & Launch: $90 - $180
Totaling: $405 - $1,790
<1 week to complete

Complex web design

7 to 25 pages
Planning: $90 - $270
UI & Visual Design: $180 – $540
Development: $540 - $1,620
Page Copy: $0 - $2,825
Testing & Launch: $180 - $540
Totaling: $990 - $5,795
2 - 5 weeks to complete

Exterprise web design

25 to 100 pages
Planning: $270 - $1,080
UI & Visual Design: $540 – $2,160
Development: $1,620 - $6,480
Page Copy: $2,825 - $11,300
Testing & Launch: $540 - $2,160
Totaling: $5,435 - $5,435
5 - 20 weeks to complete

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